First Responder Appreciation Program

Receive an additional $1,000 Bonus Cash* on top of all other public offers.

Thank you for all you do.

Nalley Ford Sandy Springs is grateful to you for your honorable service to our community and would like to say thank you. That’s why we’re proud to offer you and your families a First Responder Bonus Cash Offer toward the purchase or lease of a new Ford. Now through July 8, 2019, eligible First Responders receive an additional $1,000 Bonus Cash* on top of all other public offers. Contact us today to get started on redeeming your offer!

First Responder

Eligible Occupations that qualify for incentive:

  • 911 Dispatchers
  • Police: Police Offer, Sheriff/Sheriff's Deputy, Correctional Officer, State Trooper, Federal Law Enforcement Officer (Ex: Customs, Homeland and Security, etc.)
  • Fire Departments: Career Firefighter, Volunteer Firefighter
  • EMT: EMT, Paramedic

Occupations that DO NOT qualify at this time:

  • Registered Nurse
  • Ski Patrol (unless you have a current EMT license)
  • CERT (Community Emergency Response Team) Team Members
  • VIPS (Volunteers in Police Service)
  • Search and Rescue
  • Emergency Management Volunteers

*First Responders Appreciation Cash for active members of an eligible First Responders Association and household members. Available on purchase or lease of eligible new 2018/2019/2020 Ford or Lincoln vehicles. Not available on Focus RS, Mustang Shelby® GT350/GT350R, Mustang BULLITT, Ford GT and F-150 Raptor. May not combine with other private or commercial offers. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford Dealer’s stock by 7/8/19. See dealer or go to for complete details and eligibility.

First Responder Appreciation Program