2017 Ford Super Bowl Commercial

Ford Go Further

2017 Ford 'Go Further' | Super Bowl LI Commercial

This year, Ford is airing a new 90-second advertisement immediately before the kickoff of Super Bowl LI. You might be wondering which vehicle Ford has decided to highlight this year. Well - the answer is actually none. Instead, Ford has decided to showcase the ways in which they "Go Further" as a auto and mobility company.

The ad begins with moments where people have become "stuck" in life at all ages and in all situations - like getting locked out of the house, being stuck in traffic, or getting your shirt stuck on your head. It then transitions to showcase Ford solutions that have been created to help people move freely again, ranging from tough truck capability, electric vehicles & self-driving vehicles to ride sharing & bike sharing. The ad, featuring the song "I Wish I Knew How It Would Feel To Be Free" by Nina Simone and a voiceover by actor Bryan Cranston, aims to demonstrate how the Ford tagline 'Go Further' is more than just words.

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